Understanding Cervical Cancer Awareness in India – National Level Survey by CAPED India

Context

Cervical cancer is the 2nd most common cause of cancer mortality in Indian women. It is a huge public health crisis for India, as 1 Indian woman loses her life to cervical cancer every 8 minutes. This suffering is unacceptable, particularly as cervical cancer is largely preventable.

CAPED has been working since 2014 in the area of cervical cancer awareness, prevention and early detection. Through our various programs, we work towards ensuring that women don’t just stay aware of cervical cancer preventive measures but implement them to keep the disease at bay. In order to shape more concrete, long-term strategies for eradicating cervical cancer entirely from our country, we undertook a public survey to understand the level of awareness among Indians on cervical cancer and their propensity to take action to protect themselves from the disease.

Approach

The survey targeted Indian citizens of different demographics – age group, gender, socio-economic status, educational backgrounds and geographic location. The aim of this survey was to identify the percentage of the population who have heard of cervical cancer, know the cause and treatment for cervical cancer and are prepared to take the vaccine or the early diagnostic test. By capturing this information, we better understand how on-ground programs can be made much more effective and impactful with the ultimate goal of eradicating cervical cancer from India.

Methodology

The survey was conducted in December 2020 with support from Crownit – India’s most trusted online market research platform. The survey was conducted across 21 cities, including all the metro cities, across the North, East, West and South zones of the country. The data collection took place over 8 days through mobile-based online survey, self-administered by the respondents.

Detailed Report

You may view the detailed survey report here.

Research Partner - Crownit

Crownit is India’s most trusted online market research platform providing consumer insights to brands and enterprises across Industries by conducting surveys online. Crownit’s platform has access to consumers across 40 cities in India. To know more about Crownit, visit www.crownit.in.